Philip has a wealth of experience in social media, having headed up the largest social media platform in Ireland, Bebo, and more recently acting as Director of Social Media Strategy and Business Development for eight: twenty/interactive, a digital interactive agency. In Philip's current role he has been tasked with developing and implementing a company wide social media strategy which impacts on Marketing, Product, HR and Sales for a large multi-national games and gaming company.Philip recently started a blog about Social Media strategy to share his experience and his frustrations! Philip lives in London but is originally from Ireland.