SEARCH & SOCIAL MEDIA DAY
07.30 - 09.00 WELCOMING COFFEE & REGISTRATION
09:00 - 10.00 DEBATE 1.1
One for the money, two for the show! ;) Keynote speakers and international guests of the day, together with local top executives in a live broadcasted and interactive debate about the hottest trends. How are the media budgets split between local and regional publishers and .com giants?
Host: Dragos Stanca, Managing Partner Q2M / RoNewMedia
Guests: Dan Bulucea, Country Manager - Romania [Google]
Nick Palmer, Head of Content Strategy [MediaCom]
Marta Klepka, PR & Communication Manager [Gemius]
Robert Pefanis, Regional Head of Sales [ThinkDigital]
Firsova Tatyana,Lead Specialist [IAB Russia]
Dan Balotescu, Managing Partner [Media Investment]
Calin Rotarus, General Manager [Goldbach Audience]
10:00 - 11.30 PANEL 1.1
Facebook
„About Facebook”
Google
„Make the web work for you”
MediaCom
„MediaCom Beyond Advertising EMEA”
11.30 - 12.00 COFFEE BREAK & EXPO VISITING
12:00 - 14.00 PANEL 2.1
Google
„Display advertising, our vision and plans for the future”
Facebook
„Best Practices. Case studies”
Orange
„10 Major Trends In Corporate Social Media Management”
Microsoft
„Is your brand meeting the expectations of the female brain? It better should”
Thomson Reuters
„Social Business: Telling a Few Truths, Debunking a Few Myths”
14.00 - 15.00 LUNCH & EXPO VISITING
15.00 – 15.45 PANEL 3.1
Brand Science Institute / Marketing2Conference
„Reinventing Consumer Interaction in the Social Media Era and beyond!”
SG Gaming
„Social Media Strategy for Dummies Like Me”
15:45 - 16:00 COFFE BREAK & EXPO VISITING
16:00 - 18:00 PANEL 4.1
Brief speech
Gemius
„Multi-platform Internet Measurement - Catalyzer for the Digital Industry Development"
IAB Russia
“Russia: Digital Market Overview”
Think Digital
„Reach blocked”
ABC Designs and Communications
„Title of the presentation to be confirmed”
18.00 – 19:00 DEBATE 2.1
The Boom of the Social Commerce: Consumers already benefit from it. How about the brands?
This panel will focus on emerging retail and advertising models: group buying and flash sales. How they changed the traditional marketing and distribution approaches? Where is the value for vendors & brands partnering with group buying and flash sales sites? Is the future about convergence or about specialization?
Host:
Calin Fusu, CEO Neogen SA [Zumzi]
Guests:
Roberto Lazarov, CEO FunDeal
Cristian Ducu, CEO FashionDays
Oliver Cadogan, Co-founder Vivre
Mihai Seceleanu, CEO InternetCorp [Kuponiada]